If you know you’re going to be spending more on advertising as the holiday season approaches, make sure you’re accounting for that potential uplift in your forecasting.Īlso, don’t leave out other channels you might sell through, like Amazon, retailers, and even B2B partners. You might see an increase in sales by uplifting your spend on channels like paid search or Facebook ads. You can also look over your sales data and trends throughout the year to anticipate your demand and identify how much growth you might have year-over-year.įactor in your marketing attribution as well, accounting for metrics like customer acquisition cost and return on ad spend. If direct-to-consumer (DTC) is your primary channel, look back at data from previous holiday seasons to uncover repeating trends and order volumes. But while you can’t do anything about the ongoing supply chain challenges, you can take steps to make your business more resilient.įorecast sales to accurately predict year-end demandīefore ordering Q4 inventory, you need to know how much stock is enough. The bottom line is rethink previous norms and expect inventory to take much longer to hit the shelves. With burgeoning demand and lack of skills in supply-chain critical sectors, this is expected to continue impacting operations well into 2023 Australia’s skills shortage is still an issue – businesses have already grappled with shortages across industries, including heavy vehicle drivers.Even if your eCommerce business was never considering rail freight you might still be impacted, as freight forwarders switch from rail to sea routes, adding to shipping logjams But now, one of Europe’s largest freight forwarders isn’t accepting rail cargo from China to Europe. The war in Ukraine is also disrupting freight – in Europe, rail freight seemed like it could be a workable alternative to shipping.In fact, industry stakeholders expect backlogs to continue into 2023 Shipping delays still haven’t cleared up: according to Supply Chain Dive, the outlook for the global shipping industry isn’t expected to improve this year. Here’s some of the leading supply chain challenges that are already impacting Q4 inventory planning: But the same is not true given current circumstances, and you’ll be at major risk of freight delays and losing production slots at your factory. In normal instances, businesses might be able to comfortably wait until the first week of October to place orders for holiday inventory. There are loads of risk factors outside your control that can, and will, slow down order fulfilment in the busiest time of year. Understand supply chain issues beyond your control With this in mind, here are some critical areas to consider when planning for EOY – and a hint up front, it’s never too early to start planning! Over 37% of businesses in Australia are experiencing supply chain disruptions, and with the busy end-of-year sales stretch right around the corner, eCommerce teams need a game plan to navigate this complex period. Getting an inventory order filled by a manufacturer and shipped to your customers takes monumental levels of patience and planning at the best of times, let alone during periods when there are supply chain issues.
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